How to Use YouTube to Grow Your Business
Youtube can be a very powerful tool for businesses This article will walk you through, step-by-step, the very simple process of creating, launching and utilizing video marketing efforts on Youtube. This is a great article for those trying to sell video marketing, video creation or other online marketing services.
How To Use YouTube To Grow Your Business
Video marketing is one of the most cost-effective, powerful, and creative ways that business owners can use to grow their business. If you are looking to find new customers, keep your current customers engaged, and build a complete and solid brand, getting involved in video marketing through YouTube is going to be the fastest way for you to do this
This article will take you through a quick step-by-step process to getting your first video online. Once you have read through this material, be sure to immediately put the new knowledge into action.
Step #1: Market Research
You may initially think that the first step in video marketing is to create a video, but we want to make sure that we know exactly who we are making this video for before spending the time and money required to create the video. By taking a look at your current customer base, or the customer base that you would like to obtain, you can create videos that will appeal to them specifically.
As you already know from direct marketing methods, trying to appeal to everyone results in a diluted message that attracts very little interest from anyone at all. Before investing time and money into the creation of a video, find out who your target market is.
Step #2: Brainstorming
Now that you know who this video is going to be for, take the time to brainstorm ideas for your video. You mainly want to focus on ideas that will keep your target market entertained. Most users spending time on YouTube are looking to be entertained.
Entertainment is not exclusive to comedy, action or some of these Hollywood type genres Informational videos can be extremely entertaining to those people who are looking for that information. Some of the most watched videos on YouTube are actually documentaries. This is proof that people do go to YouTube seeking out information, but the information still must be presented in an entertaining way.
How To Use YouTube To Grow Your Business
Video marketing is one of the most cost-effective, powerful, and creative ways that business owners can use to grow their business. If you are looking to find new customers, keep your current customers engaged, and build a complete and solid brand, getting involved in video marketing through YouTube is going to be the fastest way for you to do this
This article will take you through a quick step-by-step process to getting your first video online. Once you have read through this material, be sure to immediately put the new knowledge into action.
Step #1: Market Research
You may initially think that the first step in video marketing is to create a video, but we want to make sure that we know exactly who we are making this video for before spending the time and money required to create the video. By taking a look at your current customer base, or the customer base that you would like to obtain, you can create videos that will appeal to them specifically.
As you already know from direct marketing methods, trying to appeal to everyone results in a diluted message that attracts very little interest from anyone at all. Before investing time and money into the creation of a video, find out who your target market is.
Step #2: Brainstorming
Now that you know who this video is going to be for, take the time to brainstorm ideas for your video. You mainly want to focus on ideas that will keep your target market entertained. Most users spending time on YouTube are looking to be entertained.
Entertainment is not exclusive to comedy, action or some of these Hollywood type genres Informational videos can be extremely entertaining to those people who are looking for that information. Some of the most watched videos on YouTube are actually documentaries. This is proof that people do go to YouTube seeking out information, but the information still must be presented in an entertaining way.
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